| Job Title: |
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Digital Marketing Manager |
| Category: |
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Marketing |
| Total Positions: |
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1 |
| Job Location: |
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Lahore |
| Gender: |
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No Preference |
| Minimum Education: |
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Masters |
| Degree Title: |
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MBA Marketing, BBA Marketing |
| Career Level: |
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Experienced Professional |
| Minimum Experience: |
|
3 Years6 Years |
| Salary Range: |
|
PKR 50,000 to 100,000 per Month |
| Apply By: |
|
Dec 24, 2020 |
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| Job Description: |
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
- Design, build and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google AdWords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
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| Company Information |
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Company Name: LeyJao LLP
Company Description:
Leyjao.pk, LLP., is a Pakistani technology company providing an e-commerce marketplace offering a variety of consumer products. We are the bridge of convenience between consumers and sellers dedicated to making shopping experience seamlessly less time consuming, less expensive and much easier at Leyjao. We are headquartered in Lahore, with almost 50 employees and growing!
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