We need someone who can work with funnels, had experience working with US companies, and healthcare preferred. We need to do more experiments with funnels, Building, testing, and creating funnels.

• Launching and optimizing PPC campaigns
• Monitoring budgets and overseeing search platform accounts
• Tracking KPIs and producing useful reports for management
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing)
• Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce the risk of click fraud
• Keep abreast of PPC and SEM trends

Requirements

• Proven experience as a PPC Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
• Familiarity with multiple platforms (e.g. AdWords, Facebook, etc) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends, etc.)
• Understanding HTML and XML is a plus
• Analytical thinking with strong skills