Responsibilities:        

     Exceptional Skill with Facebook Business Manager, 360 degree understanding of synchronisation between Facebook & Instagram 

     In-depth understanding of the differences between the algorithms  used behind Reach, Traffic Generation, Brand Awareness, Engagement, etc

     Experience in setting up and optimizing Google Adwords campaigns

     Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate

     Experience in optimizing landing pages and user funnels

     Experience with A/B and multivariate experiments

     Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)

     Working knowledge of HTML, CSS, and JavaScript development and constraints

     Up-to-date with the latest trends and best practices in online marketing and measurement

Required Skills: 

     Industry experience of running SMM & PPC campaigns over multiple projects 

     Strong analytical skills and data-driven thinking, showing a grip on Facebook Pixel & Google Analytics. 

     Good knowledge of web technologies and a ‘client-side approach’ to problem solving

      Awareness of industry trends across Digital Marketing, Design and Development