The BDM is accountable for driving enrollments, maximizing revenue, and building strategic partnerships across Med Exam Experts portfolio. This role combines sales execution, pipeline management, and market development with a strong accountability for measurable results and commission-linked performance. This role also bridges sales strategy, market intelligence, client relationship management, and revenue accountability. The BDM is a key growth engine, working closely with Marketing, Operations, and Academics to deliver consistent enrollment growth and exceptional student experiences.

Key Responsibilities:

Sales Ownership & Strategy

• Own/deliver against enrolment and revenue targets for assigned region/courses (e.g., UK/Ireland, Licensing, Pakistan).
• Develop and execute structured monthly sales plans segmented by course and market.
• Propose dynamic pricing/offers in line with peak seasons and discount policy to maximize uptake during peak seasons (JulyAug, DecJan).
• Monitor regional sales trends (UAE, UK, USA, Pakistan, South Asia) and adapt approaches accordingly.

Revenue Growth & Commission Alignment

• Achieve progressive targets with eligibility for enhanced incentive brackets (60% sales in USD, 60% at full fee, 50% in core courses).

• Drive 1520% YoY revenue growth in assigned markets.

• Maximize commission slabs through full-fee/high-margin sales.

• Suggest pricing adjustments, promotional offers, and bundled course strategies.

Lead Management & Conversion

• Aggressively convert leads from campaigns, referrals, and events into enrollments and by managing the full sales funnel (lead nurturing closing).

• Ensure 100% SLA compliance (12 hours lead follow-up).

• Maintain 2530% conversion rate of marketing-qualified leads.

• Record every activity with 100% accuracy in CRM.

• Maximize commission slabs through full-fee/high-margin sales.

Reporting & Market Intelligence

• Submit weekly dashboards on pipeline, conversions, and revenue vs. targets.
• Conduct quarterly competitor benchmarking (pricing, offers, messaging) and recommend counter-strategies.
• Prepare quarterly market growth plans with bold, data-backed recommendations.

Marketing & Growth Alignment

• Actively contribute to campaigns with tailored messaging for local markets.
• Host/attend 1 webinar, roadshow, or promotional event per month in your region.
• Provide structured feedback to Marketing on lead quality, competitor tactics, and pricing benchmarks.

• Identify corporate/organizational prospects for group enrollments.

Market Intelligence & Growth Alignment

• Contribute insights for campaign design and localized promotions.

• Conduct quarterly competitor benchmarking (pricing, offers, messaging).
• Prepare quarterly growth plans with actionable, data-backed strategies.

Customer Relationship Management & Retention

• Maintain CRM records with 100% accuracy for pipeline visibility.

• Maintain 85% satisfaction rating in sales interactions.

• Provide professional pre- and post-enrolment support to build trust and loyalty.
• Drive 70% repeat enrolments (multi-course packages, alumni referrals).

• Act as brand ambassador in all student interactions.

Cross-Functional Collaboration

• Work with Operations to ensure seamless student onboarding and customer satisfaction (zero escalations).
• Liaise with Marketing for campaign design, lead generation, and brand awareness.
• Share student insights/market feedback with Academics for product refinement.

Business Development & Partnerships

• Build 2 institutional/corporate partnerships per quarter (universities, hospitals, training centres).
• Drive 1015% of enrolments via B2B packages or CME accreditation deals.
• Represent Med Exam Expert at industry events, roadshows, and webinars.